Freeride Presents: How To Market To Cyclists In 2020

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The cycling industry is optimistic. Participation levels are booming and there are real signs of a step change in our collective attitude towards greener modes of transport. Bikes are sold out months in advance and we have never seen such levels of government support for the sport. Exciting times.

But how best to capitalise on the current boom? What is the most effective way to market to cyclists in 2020?

We wanted to take this opportunity to put together our thoughts on the topic and we are excited to present our guide: ‘How to market to cyclists in 2020’. This guide is a collection of our learnings and recommendations as a group of marketers who are dedicated to cycling and endurance sports.

In it we explore some of the fundamental principles and more actionable tactics we think every brand should be aware of when it comes to marketing to cyclists. Naturally, many of these are applicable to marketing more generally. We cover:

  • The tribal nature of cycling

  • Facebook Ads tips

  • YouTube Ads best practice

  • Social media strategy

  • Content marketing tips

  • And much more

You can download the guide by hitting the button above.

We hope you find it useful.

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Get in touch

Want to discuss how we can help you market to cyclists?

Drop an email to oliver@wearefreeride.com or chris@wearefreeride.com or call us on +44 (0) 203 488 4493.

We'd love to say hello.

Oliver Attinger