Freeride Strengthens Leadership Team With Senior Appointment
We’re very excited to announce the appointment Tom Foy as Partner here at Freeride to bolster our senior leadership team.
A brand communications specialist with over 18 years’ experience running global campaigns for leading sports, luxury and entertainment brands, Foy brings a depth of experience spanning PR, content strategy, sponsorship activation and editorial.
Having held senior positions at the largest global agencies including Weber Shandwick, Edelman and WPP, working with brands including Red Bull, Aston Martin and Microsoft, he will spearhead the development of Freeride’s business offering, client services and creative communications capabilities.
A long-time avid cyclist and cycling blogger, he brings insights from thousands of kilometres in the saddle on and off-road.
Freeride is the integrated communications agency from the team behind the successful media channel, Cycling Pulse. Starting as a Facebook page in 2017 to offer a fresh and youthful perspective on the world of cycling, Cycling Pulse quickly became one of the biggest online communities in the sport.
As brand partners including Canyon, Zwift, Brompton and others came on board to harness the team’s digital expertise and reach thousands of cyclists around the world, it became clear there was the demand and capacity to offer much more. Freeride is the evolution of that journey - a full service marketing communications consultancy for cycling and endurance sports brands.
Commenting on his new role, Tom Foy said:
“I have followed the meteoric rise of Cycling Pulse since the beginning, so when I learned the team had launched Freeride, bringing a forward-thinking integrated agency approach to some of cycling’s biggest brands, it was an opportunity too good to miss. I believe there is huge potential to evolve the role of communications in what is a pivotal time for the industry, and I’m excited by what we can achieve together.”
Oliver Attinger, Founder and Managing Director of Freeride said:
“Tom’s appointment marks the beginning of an important next phase of our rapid growth, and it’s a huge win to have someone of his calibre and experience joining the team. His expertise will enable us to broaden our offering even further, provide senior strategic counsel to our clients and play a critical role in the ongoing development of the business.”
Get In Touch
Want to discuss how we can help your marketing budget go further? Drop an email to either oliver@wearefreeride.com or tom@wearefreeride.com or give us a call on +44 (0)203 488 4493. We'd love to say hello.